Are you managing your online reputation? If not, it could be costing you business. Here are some things you should know.
Why Manage Your Online Reputation
Online reputation management (ORM) is the process of monitoring and managing your business’s reputation on the web. Here’s why it matters.
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- Buying Decisions - Most people do online research before making a purchase and how you appear online could be the deciding factor.
- Word-of-mouth - People treat online reviews like a recommendation or a tip from a friend and can spread quickly.
- Negative Reviews - The internet is forever, but by responding properly, you can turn an unhappy customer into a long-term client.
- Feedback - Paying attention to what customers say about your business can help develop insights regarding satisfaction and feedback about your product or services.