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How Small Business Saturday Helps Your Small Business

Whatever kind of business you have, Small Business Saturday can help. Here’s our rundown of the biggest benefits that come from participating.

According to a press release from the SBA (Small Business Administration) about Small Business Saturday 2020:

  • American consumers spent an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday, according to data released by American Express, up from $19.6 billion in 2019. 
  • Online shopping at small businesses on the day was up significantly, with 56% of shoppers making a purchase online, up from 43% in 2019.
  • More than 50% of Americans who reported shopping small on the day said they supported a small business through social media by endorsing local shops or shopping at a small business because of a recommendation on social media.
  • Small Business Saturday has raised consumer awareness, with 97% of shoppers recognizing the positive impact they can make by shopping small, and 85% reporting they also encouraged friends and family to do so, too. 
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