Whatever kind of business you have, Small Business Saturday can help. Here’s our rundown of the biggest benefits that come from participating.
According to a press release from the SBA (Small Business Administration) about Small Business Saturday 2020:
- American consumers spent an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday, according to data released by American Express, up from $19.6 billion in 2019.
- Online shopping at small businesses on the day was up significantly, with 56% of shoppers making a purchase online, up from 43% in 2019.
- More than 50% of Americans who reported shopping small on the day said they supported a small business through social media by endorsing local shops or shopping at a small business because of a recommendation on social media.
- Small Business Saturday has raised consumer awareness, with 97% of shoppers recognizing the positive impact they can make by shopping small, and 85% reporting they also encouraged friends and family to do so, too.