Unleash Your Sales Superpower: Crafting Winning 30 Second Commercials

"What do you do?"

Think about the last time someone asked you to tell them a little about yourself. Did you stumble? Did you regret how you answered? Did you miss an opportunity to fit in something important?

Sandler Training advises that all professionals – especially salespeople – take time to craft their “thirty-second commercial.”

Thirty-second commercials can be used for prospecting and to introduce yourself at networking events. A great thirty-second commercial does two things, lets a prospect know what you do and answers the question “why is this person and their business relevant to me?”

A great 30 second commercial sparks curiosity and invites a further conversation.

In this session, you will learn:

• How to build a powerful 30-second commercial, and how to tailor depending on your audience
• How to use while Networking to differentiate yourself from everyone else and quickly determine who you should follow up with
• How to use it during a cold call (or cold email) and improve the number of meetings you set while prospecting
• And how it should be used during sales calls to have better prospect focused conversations and increase your chances you will close the deal.

Participants will be provided with a "30-second commercial Worksheet" and a recording of the session.