Target Market - Finding Your Bull's Eye Clients

Are you getting clients, but not the ones you really want? Yeah, they're okay for now, but you really want?

• Clients who really value YOU. They appreciate what you do for them. They're loyal to you.
• More affluent clients. The ones that can really afford you and pay for the type of service or projects you really want to spend your time on.
• Those clients that take the work out of work. They're just a joy to be with! They are the most pleasurable to work with and give you the highest profit.

Reaching these types of clients starts with a clear message. A clear message comes from having a crystal clear understanding of your Target Market and a clearly connected passionate story about why you do what you do. A passionate story that clearly connects why you do what you do, who you are, and who you help. 

This clear and repeatable message that differentiates you from everyone else in the marketplace is the foundation of a business marketing plan. The lack of that message is the void in the marketing of many local business owners.

In the Target Market program, we get right into this. In this workshop we will:

• Discover what specifically differentiates you from everyone else who does what you do so your prospects, clients, and referral sources clearly see your value.
• Be crystal clear on who your Target Market is, what they think, where they hang out, and what words will attract them to you.
• Get clarity on what message you should be using in all your marketing that will attract those clients that you really want!

Estate planning attorney Joel Harris said, "An eye-opener with more than just a few nuggets of great marketing information. I'm ready for more!" 


David Joud, personal and corporate business coach, commented, "this is an on-going development process and I was able to connect more deeply with important memories of my past that helped me clarify why I do what I do today, and why it is so important to me. Thank you Maile, this class has been key for me to supercharge the year."


------------ Registration Includes Lunch ------------